Maryland Lottery & Gaming Gail Pelovitz, Assistant Director of Communications for Events & Contracts, Maryland Lottery & Gaming What events (fairs, festivals, concerts) will you sponsor/engage…
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Kansas Lottery Stephen Oritz, Director, Marketing & Sales, Kansas Lottery What events (fairs, festivals, concerts) will you sponsor/engage with this year? If applicable, what physical presence…
A brand’s heritage is a powerful tool in marketing. Honed correctly, it adds a layer of depth and authenticity to all its products. Consumers perceive a…
Holiday scratchers promise all the magic of a snow globe. Every price point, playstyle, color and product enhancement in a holiday instant game portfolio is strategically…
The Dunning-Kruger effect posits that individuals with limited knowledge on a subject tend to overestimate their understanding. Ironically, the more a person learns, the more their…
Now that true omnichannel lottery games have become a reality, the industry is learning that the same games available both online and in-store can reach a…
The three most dreaded words a point-of-sale designer regularly hears from clients: “Make it pop.” How do you make signage stand out at retail but not…
The landscape of marketing strategies continues to evolve, with influencer campaigns emerging as a force in the digital realm. This compilation unveils the strategies, measurement metrics,…
New Year, More Sparkle The Kentucky Lottery Corporation recently launched PRECIOUS 7’s as a scratch ticket, an “Instant Play” eInstant game, and a Fast Play game…
In the world of experiential prizes, lotteries and their vendors have, in recent years, embraced a general “formula for success,” consistently delivering high-quality awards for lottery…