Welcome to La Fleur’s Magazine’s Expanded Roundup: Major Digital Advertising Initiatives for 2024. This compilation unveils insights from lotteries across the U.S. regarding their major digital…
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In 2023, many lotteries used influencers to encourage players to purchase lottery gifts for the holidays. We have compiled all the Instagram posts we could find…
When it comes to social media marketing, reaching the right audience is critical for acquisition and retention. “Leveraging CRM segmentation to optimize social campaigns allows lotteries…
The annual International Retail Workshop hosted by IGT always includes some eye-opening discussions. The 11th meeting, held in Rome, Italy, from November 14-16, 2023, was true…
If you’re one of the billions using Google Chrome, you know it tracks what you do online. Small files, dubbed cookies, record everything from purchases, searches,…
By Joseph Cosgriff, Director of Security, North Carolina Education Lottery The U.S. lottery industry is at a juncture. With the adoption of digital platforms and increased…
iLottery games have come a long way since 2014 when Scientific Games launched the first eInstant in the U.S. Today, SG Studios is fresh off the…
Lottery has long been considered an impulse purchase category. When paying for an unrelated item at a convenience or grocery store, shoppers routinely spot eye-catching instant…
The December holidays have always benefited the lottery industry, but for several lotteries, they represent a missed opportunity. The influx of casual players can potentially improve…