More than a decade ago, newspapers saw readers en masse abandon print for screens. “What happened to newspapers 10 – 15 years ago is what’s happening…
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La Fleur’s Magazine surveys North American lotteries each fiscal year for their top-selling non-$1 instant ticket. Below is a roundup of lottery marketers who provided their…
Loyalty programs are a familiar concept across industries. The average consumer is part of approximately 17 loyalty programs. Their ubiquity is because they excel at providing…
iLottery has experienced rapid growth in the U.S. over the last decade, and there is hope this can continue despite various challenges. NeoGames has been at…
Schumpeter was the first to coin the term “creative destruction,” where companies must tear themselves down to build themselves back up in a new, more efficient…
Take-A-Ticket, headquartered in Albany, Oregon, has been in business for over three decades, providing point-of-sale dispensers and merchandising aids to more than 30 state lotteries, as…
As more lotteries consider launching IGT’s Cash Pop™ draw-based game, often the first thing they want to know is the profile and habits of potential players.…
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Multiple lotteries reported revamping or making changes to their lottery apps in fiscal 2024. The Arkansas Scholarship Lottery (ASL) retooled its Arkansas Lottery + Club App…
The Ohio Lottery created a “rolling retailer” by customizing a promotional van. The lottery can sell tickets from the van, as well as use it as…