“What’s the next big thing?” Pollard Banknote gets asked this whenever we attend industry meetings and trade shows, and we expect the same question at the…
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In the heart of Mississippi’s Gulf Coast, Cruisin’ the Coast is an annual celebration of antique, classic, and hot rod vehicles, accompanied by nostalgic music. It’s…
Just one year after transitioning into a privately held entity, Scientific Games is at the nexus of an exciting and transformative journey. “Decision-making is much simpler,”…
The Top Licensed Brands Report examines consumers’ favorite licensed brands’ instant games each year. La Fleur’s Magazine surveyed Atlas Experiences, Alchemy3, IGT, Pollard Banknote and Scientific…
What began as one of the very first projects assigned to Ryan Mindell in his new job as Director of the Texas Lottery has grown beyond…
Get ready for an extraordinary milestone as The Pink Panther, the suave and mischievous feline sensation, celebrates his 60th Anniversary in 2024. With a legacy spanning…
Defining success for a lottery marketing campaign is a multifaceted endeavor. It is not a monolithic concept, but rather a spectrum of achievements. In the case…
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With licensed games generating more than $3 billion for lotteries in 2022 alone, curating a compelling portfolio of brands to meet the unique needs of the…
By Patrick Bentley, IGT Senior Director of Marketing and Sales Development, North America In the past few years, several lotteries have explored the potential to grow…