While $1 scratch games have long been a U.S. industry staple, consumer demand for the price point has steadily declined for the past decade and a…
Browsing: Magazine
The Bigger Picture Lotteries are increasingly pondering the fate of $1 instant tickets, with some even arguing for their removal; however, the potential consequences this decision…
“[$1 scratch games] have been dying.” “They’re a necessary entry point for new players.” The above quotes reflect one of the most hotly debated topics in…
Here are some recent and forthcoming U.S. launches that creatively apply IGT’s patented digital-printing technology to deliver extraordinary graphics, add striking color to the play area…
The quest for player engagement and loyalty can often be like a TV drama series. Lotteries are battling a multitude of new contenders for their players’…
Limited Rollouts Ammie Smith, Director of Product Development, South Carolina Education Lottery In FY23, we decreased the number of $1 game launches from 17 to 9…
Appeal Avi Levy Instant Marketing Director, Mifal Hapais (the Israeli National Lottery) All lotteries want instant tickets to appeal to new players. A customer who comes to a…
Strategic Player Catering North Carolina Education Lottery’s (NCEL) The North Carolina Education Lottery’s (NCEL) scratch-off portfolio plan shows how its response to changes in players’ preferences…
Strengthening “Core” Games Erin León, Product Manager, Northstar New Jersey As seen across the industry, player spending continues to migrate towards premium price point games. In…
Balancing Price Points Susan S. Clayton, Director of Products, Louisiana Lottery Our marketing strategy for $1 and $2 scratch-off games aims to strike a balance between…