Table of Contents I am kind of Sears obsessed,” Cameron Maxwell, Cofounder, Two Igloos, a retail, strategy, and innovation consultancy, said. “They were so clued in…
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When IGT introduced its new category of games, Infinity Instants™, in 2022, the initial wave of releases offered a glimpse of just how dramatically the technology…
IGT’s analytical Player Data Platform (PDP) empowers lotteries with a data-driven decision-making method that saves time and staffing costs, improves processes, and maximizes marketing budgets. Obtaining…
Awarding lucky players big ‘money can’t buy’ experiential prizes is a favorite way for lotteries to gain trial, increase sales, improve player loyalty, and enhance the…
Ohad Shlomoff, VP Product at NeoGames explains how and why cutting-edge omnichannel solutions can support the growth of lotteries for the benefit of all. The world…
The Kentucky Lottery Corp. (KLC) will be offering up a sizzling scratcher for summer sales. “In May, we’ll be launching a $5 GRILLIN’ & ’ game,…
B.C. Lottery Corp. (BCLC) players may never go into the water again after they purchase the new $5 Jaws scratch ticket. It will be launched June…
Massachusetts Lottery launched two board game licensed scratchers in the spring. Monopoly 50X went on sale in April, followed by the lottery’s first-ever Battleship ticket in…
Ron Smerer, the Sales & Marketing Director over at Washington’s Lottery, sat down to discuss their upcoming retail initiatives and strategic plans. The lottery’s FY24 retail…
The Pennsylvania Lottery will launch THE GAME OF LIFE® branded games across three product categories—iLottery, Scratch-Offs and Fast Play—in May and June. “The eInstant game, developed…