BCLC launched its sixth omni-channel ticket, 88 Fortunes, in January. “This [$5] ticket targets those who play or are interested in playing across our three channels:…
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The Oregon Lottery’s winter 2023 marketing is focused on Second Chance and Mobile App adoption. “We’re dedicated to growing our 1:1 relationship with our players. The…
In June 2023, Atlantic Lottery Corp. (ALC) will launch Mega 360 as a Scratch’N Win ticket and an Instant Wins game on alc.ca. “This game will…
The New Mexico Lottery ran two big draw game promotions in the first quarter of calendar 2022. The Mega Millions Bonus Promotion began January 30th with…
A new draw game “popped” into the “Magnolia State” in the autumn when the Mississippi Lottery Corp. launched Cash Pop. There are two Cash Pop drawings…
As artificial intelligence (AI) continues to advance, industries across the globe are feeling the impact of its transformative power. The lottery industry, steeped in tradition and…
The world is changing fast. As artificial intelligence (AI) continues to evolve, many industries are embracing it as a way to automate processes, reduce costs, and…
Players face frustration and confusion when their interactions with lottery don’t align with the level of convenience, consistency, and choice they enjoy elsewhere as consumers. They…
Lotteries have long understood that destination trips make fantastic prizes. They provide adventure, relaxation, and rejuvenation, which can be incredibly enticing for those looking to escape…
The past decade has witnessed a 3% decrease in sales for in-state lotto games across America. The continuing durability of national lotto games such as Powerball…