As lotteries conceive new instant games for the upcoming holiday season, developing creative ways to make their holiday games stand out becomes increasingly difficult. With more…
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The Oklahoma Lottery recently launched its Fast Play category in October 2022, and the game has exceeded expectations. “It’s done so much better than expected. We’re…
By John Gilliland, Public Information Officer, Arizona Lottery The Arizona Lottery consistently researches new games to better serve players and deliver new products that align with…
The Missouri Lottery now offers Wild Ball™, a new add-on option, for each of the two daily numbers drawings for Pick 3 and Pick 4. “To…
The Missouri Lottery now offers Wild Ball™, a new add-on option, for each of the two daily numbers drawings for Pick 3 and Pick 4. “To…
The Massachusetts Lottery is running its first paid advertising campaign for The Numbers Game in years. “The new slogan for the game is ‘Everybody has a…
In March, Florida Lottery enhanced one of its legacy product offerings with the introduction of midday draws and a brand refresh for FANTASY 5. “Preserving core…
Loto-Québec will launch its $100 Ultime instant ticket on April 3. “The $100 Ultime ticket is players’ best shot at winning $1 million with a Québec…
The California Lottery relaunched one of its most popular licensed property (LP) games, LOTERIA™, with a fresh color pulse in March. “In addition to $3 LOTERIA™…
The Pennsylvania Lottery used a feline theme for its “Lottery Literacy – Curiosity” Responsible Gambling campaign. It launched in late August 2022. The lottery leveraged paid…