Launch Cadence Dale Bowersock, Scratch Ticket Strategy Coordinator, Texas Lottery The demand for higher price points and the limited bins available at retail has forced the…
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Research and See Christopher Rogers, Deputy Director, Marketing and Products, Arizona Lottery The Arizona Lottery is closely watching the sales of lower price point scratchers. Internally,…
Downsizing Gaylene Gray, Instant Product Manager, Washington Lottery We have reduced our $1 games in the past fiscal year from three to two in market. Our…
Picture yourself in a busy convenience store as the delivery truck arrives at 10:00 a.m., right on schedule. The truck carries 20 to 25 plastic bins,…
Embracing the unfolding tapestry of 2023, lottery retailers have found themselves navigating a dynamic landscape marked by formidable staffing challenges and ever-shifting currents of consumer shopping…
The Arkansas Scholarship Lottery (ASL) celebrated a remarkable year of achievements in retail and sales. Most notably, ASL expanded its retailer base by 3% compared to…
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Loto-Québec launched PLINKO® in May 2023, as both a scratch ticket and an online scratch game. The new $5 multi-level PLINKO® game, licensed by Scientific Games,…
Over the past decade, Pollard Banknote has not merely been investing in digital lottery; they’ve been shaping its future. This journey began in 2009 with the…
In a world driven by data, retailers use store-specific analytics for just about every product category–except lottery. “Until recently, retailers were NOT using store-specific data to…