M. Quinn Dossett, Vice President, Marketing Probably our $3 Shake It Up! Campaign in February 2022 was my favorite. The reason is that this ticket is…
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Danielle Snidow, Deputy Director, Marketing We were very pleased with our first paid Social Media/ Influencer campaign, in which we partnered with three West Virginia Haunted…
Shad Barnes, Senior Manager, Digital Marketing This spring we are running a small campaign for our Win For Life draw game that has had a very…
Like so many other industries, lotteries are challenged by the aftereffects of the pandemic. Instant game sales grew by double-digits between 2020 and 2021, but in…
A Future Forward pipeline of eInstant releases is sure to drive further growth, following a raft of stellar 2022 performers. In 2022, players enjoyed IGT’s progressive…
Nostalgia sells. It’s undeniable. Study after study has verified it. But if you’re still not sure about this, just follow the money spent on nostalgia marketing…
In an increasingly crowded retail environment, lotteries are always in search of new merchandising solutions that accentuate the eye-catching elements of instant tickets and ensure their…
Lottery’s brand position is Good Fun so humor supports the objective The South Dakota Lottery’s advertising campaign featuring the “Delivery Guy” started back in summer 2021…
A special report from IGT offers strategies to connect with consumers and increase lottery’s relevance in the year ahead. The start of each calendar year brings…
Extended Play instant scratch games have long been a fixture in the lottery industry. Offering more playing time and a more involved play experience, these games…