Andrea Bohorova, Senior Brand Strategist, Third Ear focused on “Storytelling In The Time Of Big Data.” Data-driven approaches are pivotal to uncovering actionable insights on which…
Browsing: Austin 2019
Yumi Prentice, President, David&Goliath presented “The Real Question In Storytelling: How True Is The Story? “As marketers, we’re blessed to live in the time that we…
Colorado Lottery Director Tom Seaver presented “Play On—Getting Our Brand Under Our Fingernails.” On October 19, 2019, the Colorado Lottery sponsored a first-ever community cleanup of…
Kim Welsch, Marketing Specialist, Wisconsin Lottery, described how a new beneficiary TV ad campaign is helping to educate residents on “ALL the benefits of the lottery,…
Chris Rogers, Deputy Director, Marketing & Products, Arizona Lottery focused on its Arizona Storytellers program which it contracts with the USA Today-owned “Arizona Storytellers Project.” “Using…
Amber Seale, Chief of Brand Management, Florida Lottery presented “Driving Brand Engagement & Affinity.” Seale discussed “how we leverage three core pillars: Play (the fun of…
Helene Keeley, Deputy Director, Delaware Lottery provided an insider’s perspective on how lotteries can work with their state legislators. Having served 22 years in the Delaware…
Scott Kenyon, Draw Games Product Manager, Massachusetts Lottery discussed the lottery’s draw games strategy. “As a lottery with a heavy focus on Instant Tickets and Keno,…
Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery showed how lotteries can increase draw game sales, in some cases by as much as 80%,…
Julie Terrell, Draw Games Coordinator, Texas Lottery focused on the April 2019 launch of the add-on Fireball game. To ignite the fire, the lottery focused on…