Panel: Inclusive Marketing – Alec Esteban Thomson, CEO, Arizona Lottery – James Hutchinson, Senior VP, Marketing, Georgia Lottery Corp. – Merrill Fullerton, Account Director, Alchemy3 -…
Browsing: Austin 2024
Winning Strategies for Omni-Channel Lottery Success: From Robust Marketing to Bourbon-Themed Innovations Monica Bischoff, Terminal Generated Games Product Manager, Kentucky Lottery Corp. Monica Bischoff, Terminal Generated…
A 2nd Chance at Driving Loyalty with 2nd Chance Brett Steen, Senior Director of Marketing, Connecticut Lottery Corp. Download Presentation Brett Steen, Senior Director of Marketing…
Imagine Experience Gold Sponsor Presentation Bill McCoy, Founder & CEO, Imagine Experience Download Presentation Bill McCoy, Founder and CEO of Imagine Experience, discussed Tinseltown Takeover, a…
Texas Lottery Scratch Ticket Game Planning Dale Bowersock, Scratch Ticket Strategy Coordinator, Texas Lottery Download Presentation Dale Bowersock, Scratch Ticket Strategy Coordinator at the Texas Lottery,…
Texas Lottery Evolution: Pioneering In-Lane Opportunities Delayna Bradshaw, Retail Projects Coordinator, Texas Lottery Download Presentation Delayna Bradshaw, Retail Projects Coordinator at the Texas Lottery, detailed the…
Connecting Our Fun of Play With Our Purpose of Good Everett Williams, Director of Advertising & Marketing, Florida Lottery Download Presentation Everett Williams, Director of Advertising…
Atlas Experiences Gold Sponsor Presentation—Benchmarking the Power of 2nd Chances: Growing Your Player Base – Derek Gwaltney, Founder & CEO, Atlas Experiences – Jason Allsopp, Senior…
Experiential Promotions Christopher Rogers, Chief Marketing Officer, Arizona Lottery Download Presentation Christopher Rogers, Chief Marketing Officer at Arizona Lottery, examined the power of experiential promotions. He…
INTRALOT Platinum Sponsor Presentation—It’s Not Just a Game: Transforming Lottery Games into Lasting Brands – Andrea Williams, VP of Marketing, INTRALOT, Inc. – Darla Oropeza, Director…