Panelists: Maxwell Goldstein, VP Sales – America, Carmanah Signs Pete Donahue, Senior Director, Sales & Marketing, Connecticut Lottery Corporation Terri Rose, Deputy Executive Director, Brand Management…
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The Florida Lottery saw a lift in brand metrics when it tested mobile-first creative during a holiday season campaign. The lottery and its media agency built…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/History-e-Instant-Success-Story_Joni-Hovi_-Fennica-Gaming-Ltd.pdf It all started in the early ’90s with evolutionary and innovative digital development that materialized in 1996 with the introduction of the world’s first…
Panelists: Paul Riley, VP Retail Innovation & Partnerships, IGT Drew Svitko, Executive Director, Pennsylvania Lottery Burbank Herndon, VP, Retail Solutions Sales, Scientific Games Gary Grief, Executive…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/08/Comprehensive-Strategy-Driving_Angel-Tallent_Florida-Lottery.pdf This presentation speaks to Florida Lottery’s comprehensive strategy to drive the growth of Florida’s draw game portfolio. An introduction of the FANTASY 5’s…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Dream-Ranger-Draw-Game_LaurenAverill_Camelot-Illinois.pdf To support MUSL and in-state, draw-based games, we created a campaign platform to be used across all Illinois Lottery channels. The campaign platform…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Winning-with-Walmart_Tracy-Butler_IGT-Indiana-on-behalf-of-State-Lottery-Commission-of-Indiana.pdf A comprehensive review of the Indiana Walmart strategy focused on excellence in execution, a consistent cadence of communication, and sales growth. The store-level tactics…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Using-Social-Media-to-Hype-Your-Audience_Adem-Cengiz_NC-Education-Lottery.pdf The NC Education Lottery recently gave our audience a memorable social media experience. We created the Fire vs. Ice live event, a live-streamed Facebook…
Are you curious like a cat to hear more about the Pennsylvania Lottery’s responsible gambling advertising campaigns? Hear about how the lottery combined advertising dollars and…
Panelists: Larry Vertal, Global Age Restricted Manager, Circle K Jarrod Cummins, Director of Financial Services, Kroger Company Moderator: Terri Markle, Publisher, La Fleur’s Magazine