SOCIAL MEDIA IMPROVEMENTS: An Engaging Story Download Presentation Gary Kohn, Senior Marketing and Communications Specialist, Wisconsin Lottery, shared the yearlong strategy to boost engagement across the…
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Maximizing Impact: Leveraging Earned Media to Strengthen Paid Campaigns Download Presentation Cydeni Carter, Public Information Officer, Arizona Lottery, shared how Arizona Lottery strategically weaves earned media…
Gold+ Sponsor Panel: Digital Infrastructure and Optimizing the Multi-Channel Experience The Gold+ Sponsor panel, Digital Infrastructure and Optimizing the Multi-Channel Experience, showed how lotteries can future-proof…
Allwyn Platinum Sponsor Presentation: The Evolution of iLottery Download Presentation Monika McMahon, Senior Director of Digital, Allwyn North America, shared how they are applying e-commerce principles…
Giving Scratchcards Second Life & Maximizing eScratch Games’ Potential Online Download Presentation “The belief we all face here—the common challenge—is how to stay relevant to younger…
Merv Digital Solutions Gold Sponsor Presentation Download Presentation Merv Huber, CEO, Merv Digital Solutions, announced the launch of his new company. He introduced the Merv Marketing…
DraftKings Gold Sponsor Panel: AMA (Ask Me Anything) DraftKings’ lottery leadership team—Peter Sullivan, SVP Lottery, DraftKings; Derek Levesque, Sr. Director Business Development, DraftKings; Julin Shaw, Sr.…
EQL Games Gold Sponsor Presentation: Your iLottery Marketplace Download Presentation Brad Cummings, Founder and CEO, EQL Games, outlined how the company is evolving the aggregator model…
Aristocrat Interactive Gold Sponsor Presentation—A New Frontier of Connected Experiences: Redefining Industry Relationships Download Presentation Shane Taylor, Account Director, Aristocrat Interactive, shared how the company is…
Atlas Experiences Gold Sponsor Presentation—Beyond the Buzzer: Where Lottery, Live Sports, and Game Shows Collide Download Presentation Derek Gwaltney, Founder & CEO, Atlas Experiences, shared how…