Shaq Scratch & Throw: Chasing New Relevance in Jersey Download Presentation Vince Smart, Senior Director of Marketing, Northstar New Jersey Lottery Group, recapped two recent initiatives…
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Join the Million Dollar Club Download Presentation David McLaughlin, Chief Sales Officer, Missouri Lottery, shared the origin and success of Missouri’s Million Dollar Club (MDC), a…
Good Fun, Great Rewards: Florida Lottery’s Marketing Evolution Download Presentation Everett Williams, Director of Advertising and Marketing, and Janelle Kirkland, Digital Marketing Manager, Florida Lottery, shared…
Planning for the Holidays: Analyzing Buying Habits of Lottery Players During the Festive Season Download Presentation Mary Cimaglio, Senior Instant Games Manager, Arizona Lottery, shared a…
Sports Sponsorship: Engaging Every Fan Through Innovative Technology! Download Presentation Dustin Hickman, Senior Sports Marketing Representative, North Carolina Education Lottery, shared how the NCEL leveraged its…
Cash Pop Doubler Promotion Download Presentation Scott Warner, Product Manager, South Carolina Education Lottery, shared how South Carolina successfully revived interest in their RNG draw game…
Keno Payouts & Bruins Partnership Download Presentation Mark William Bracken, Executive Director, and Kristen Chaput, Product Manager, Massachusetts Lottery, outlined how the state’s three-decade evolution of…
Bringing iLottery to WV’s Winning Hand Download Presentation Danielle Snidow, Deputy Director of Marketing, West Virginia Lottery, and Jessica Powell, Head of Ignite Player Marketing, NeoPollard…
New iLottery Initiatives Panel: What Happened and What Did You Learn? Frank Suarez, President & CEO, Connecticut Lottery Helene Keeley, Executive Director, Delaware Lottery Stephen Durrell,…
Trading the Platform Download Presentation Nicole Schaefer, Director of Media Channels, Allwyn North America and Scott Gillard, Chief of Staff, Illinois Department of the Lottery, outlined…