Marty Stevens, VP, Marketing & Sales, Atlantic Lottery, examined “Customer Experience, Loyalty & Retention. How a customer experiences a brand—not once but over time—determines their perception…
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Mike Elwood, Product Manager at Nebraska Lottery, presented “Creative Use of Free Tickets to Offset the Payout Expense.”The lottery has used unconventional prizing to foster replay.…
Ammie Smith, Senior Marketing & Product Development Manager at South Carolina Education Lottery (SCEL), examined the lottery’s instant product and advertising strategy. This presentation provided an…
Alice Garland, Executive Director of North Carolina Education Lottery (NCEL), presented “North Carolina’s Success in Different Venues.” Expanding sales venues helps raise more money for education…
Shirley Newman, Events Specialist at the D.C. Lottery, presented “Neighborhoods Campaign.” “The goal was to develop a D.C. centric product that featured multiple scenes of iconic…
Tom Delacenserie, President & CEO, Kentucky Lottery Corp. (KLC), provided a lottery update. “The five-year picture for Kentucky is decent growth that was above 30% over…
Adam Caughill, Director, Lottery Business Development, Ontario Lottery & Gaming (OLG), discussed “Converting the Sale In-Lane.” OLG inaugurated its QuickTickets pilot program at Metro and Food…
Jim Warick, Deputy Director of Washington’s Lottery, presented “Government to Government.” “Tribal resolution rescinds sovereignty so Washington’s Lottery can conduct business on tribal lands,” said Warick.…
Grief delivered the welcome address. He recognized participating lottery jurisdictions and corporate sponsors of the conference. “I want to remind you that you will hear from…
Andrew Leeper, Brand Strategy Coordinator for Texas Lottery, presented “Passion Point Marketing.” In today’s market, ever-decreasing attention spans make connecting and resonating with consumers tougher than…