Kristen Knape, Associate Head of Strategy at David&Goliath, focused on Influencer Marketing. “It delivers 11X ROI than traditional forms of digital marketing,” she said. In California,…
Browsing: Video
Bernie Malinoff, President of element54, presented “Facial Biometrics in Advertising Research.” element54 conducts creative/advertising evaluations using facial biometrics/coding. “This is a webcam-based technology that provides insight…
Jaime Gonzalez-Mir, VP Group Director at LatinWorks, focused on Analog Divergence. He said this involves “digital companies or ideas presented in the real world in surprising…
Marketing Manager at Colorado Lottery, and Andrew Baker, Director, Creative Technology at Cactus Marketing, described “Play On, Colorado.” Research has shown that Millennials value experiences over…
– Marty Stevens, VP, Marketing & Sales, Atlantic Lottery – Heather Tryon, Category Manager, Instant Games, BCLC – Anne-Marie Voyer, Department Manager, Products & Development, Loto-Québec…
Anne-Marie Voyer, Department Manager, Products & Development at Loto-Québec, focused on “Winners Experience.” This is a five-part program entailing jackpot winners watch, star welcome for winners,…
Heather Tryon, Category Manager, Instant Games, B.C. Lottery Corp. (BCLC), discussed “Taking Crossword to the Extreme.” BCLC has managed to grow the Crossword brand by a…
Dale Bowersock, Scratch Ticket Coordinator at Texas Lottery, gave a rapid fire presentation on scratch ticket initiatives in Texas. He focused on holiday products, oversized tickets,…
Wendy Ahlm, Director, Advertising & Marketing, New Mexico Lottery, focused on homegrown scratchers. Her presentation entitled “I Love New Mexico” examined the organization of a scratcher…
Missouri Lottery Executive Director May Scheve Reardon presented “Powerball iHeartRadio Music Festival Promotion.” “What kind of promotional prizes ignite lottery players? How about tickets to an…