The California Lottery is expanding its popular Crossword lineup. The new $30 (Crossword Xtreme) ticket will offer a significant extended play experience. It launches in March…
Day: February 14, 2023
The New Hampshire Lottery created a “wild” bloc lotto campaign for lotto jackpot alerts. “At the beginning of fiscal 2023, we launched a new Powerball and…
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Josh Whiteside, Director of Marketing We are extremely proud of our Cash Pop campaign we launched early last year. Taking a unique and modern approach to…
Maura McCann, Director of Marketing What advertising campaign were you most proud of last year? Love such an easy question or maybe it’s the stellar campaign…
Ed Farley, Chief Marketing Officer Our 50th Anniversary campaign was a celebration of our customers, retailers, employees, and the communities that the Lottery supports… What we…
Edie Frakes, Vice President of Marketing Lotteries must capitalize on the recent gigantic jackpot runs with Powerball and Mega Millions and keep the new and occasional…
M. Quinn Dossett, Vice President, Marketing Probably our $3 Shake It Up! Campaign in February 2022 was my favorite. The reason is that this ticket is…
Danielle Snidow, Deputy Director, Marketing We were very pleased with our first paid Social Media/ Influencer campaign, in which we partnered with three West Virginia Haunted…
Shad Barnes, Senior Manager, Digital Marketing This spring we are running a small campaign for our Win For Life draw game that has had a very…