Drew Svitko, Executive Director at Pennsylvania Lottery, describes the gaming landscape in Pennsylvania, as well as the challenges associated with gaming. Finally, he will challenge the…
Month: June 2023
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/New-Games-Every-Tuesday_Scott-Kenyon_Virginia-Lottery.pdf Based on a review of its current portfolio and research, the Virginia Lottery modified its Print ‘n Play launch strategy to deploy a new…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Examination-of-the-1-Scratch-Price-Point_Katherine-Cundiff_Georgia-Lottery-Corporation.pdf Prompted by the industry-wide decline of $1 instant scratch sales, this session examines the role of the $1 game for our players and how…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Now-Playing-Billion-Dollar-Extravaganza_Lauren-Luttrell-Keith-Macri_Massachusetts-Lottery.pdf The Massachusetts Lottery recently launched its first $50 instant ticket, Billion Dollar Extravaganza, featuring a $25 million top prize, an 82% payout, and 10…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/The-Gaming-Landscape-Has-Shifted_Pete-Donahue_Connecticut-Lottery-Corp.pdf The CT lottery celebrated our 50th Anniversary in 2022. In our 51st year, we offer iLottery draw but no eInstants. Additionally, we just went…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/How-the-Texas-Lottery-Deals-with-a-Shrinking-Ad-Budget_Robert-Tirloni_Texas-Lottery.pdf This presentation provides an overview of strategies the Texas Lottery has implemented to face a shrinking ad budget while trying to maintain its sales…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Managing-Scratch-Price-Points-to-Maximize-Growth_Scott-Chavkin_Colorado-Lottery.pdf Like most lotteries, Colorado has seen Scratch sales steadily migrate toward higher-priced games. How do we protect our lower-priced games while also investing in…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/The-Evolution-of-Fast-Play_Terri-Rose-Allan-Altholtz_North-Carolina-Education-Lottery.pdf Fast Play has evolved in North Carolina as a major player in the game portfolio. We’ll share the strategies that have worked – some…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Higher-Price-Points-in-the-Texas-Portfolio_Will-Russ_Texas-Lottery.pdf Will Russ, Products Manager with Texas Lottery Commission, gives a presentation on the success of higher price points and how that has influenced the…