The Mississippi Lottery Corporation (MLC) launched its first two draw games—Mega Millions and Powerball—on January 30. The slogan for the advertising launch campaign is “Have Fun,…
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Kentucky Lottery President and CEO Tom Delacenserie announced his retirement effective March 6. Current Kentucky Lottery COO Marty Gibbs will serve as interim president and CEO.…
Florida Lottery Secretary Randall Hunt tendered his resignation on January 21. He was appointed to the post in November 2019. During this transition, Florida Lottery Chief…
The New Hampshire Lottery kicked off its Holiday Lights promotion last year which featured the opportunity to win a coveted position on the lottery’s second edition…
The New Hampshire Lottery received 13 proposals from potential vendors and retailers looking to offer sports betting in New Hampshire. The New Hampshire Lottery issued a…
The Kansas Lottery will use its new vending machines to market its Holiday Lucky Times family. “The lottery believes the vending machines will play a key…
In the New York Cat Film Festival, a “lucky cat” named Hachi is featured in the film short entitled “Cat Nation: A Film About Japan’s Crazy…
The Pennsylvania Lottery will be testing in-store grocery store advertising at Giant Eagle stores for the 2019 holiday season. The test will include 6” x 8”…
The slogan for Mississippi Lottery’s launch ad campaign is “Have Fun, Y’all!” “We will begin with scratch-off tickets November 25, then introduce Powerball and MegaMillions in…
U.S. lotteries do not traditionally run big holiday promotions for their draw (terminal) games. But there is definitely a pickup in the number of lottery jurisdictions…