The Virginia Lottery revamped its Cash 5. Players can now add an EZ Match for a chance to win up to $500 instantly. The jackpot starts…
Browsing: Lottery Biz
OLG’s new Lightening Lotto game has “struck” at Ontario Lottery retailers with a growing jackpot that can be won instantly in-store. “Sales after four weeks are…
The California Lottery will be making substantial changes to how it markets holiday instant tickets as a result of COVID-19. “As one of the first states…
The Pennsylvania Lottery is again offering its Second-Chance Drawing, called the $100,000 Wish List Second-Chance Drawing. It gives players a chance to enter qualifying eligible tickets…
The New Hampshire Lottery created a Frosty Fun holiday promotion. $2 Frosty Fun is an omni channel game, where not only new iLottery players but also…
The Arizona Lottery’s holiday scratcher advertising campaign slogan in 2020 is “Give the Gift of Joy.” “We are supporting the campaign this year with a slate…
The Connecticut Lottery Corp. (CLC) plans to be very active on social media and digital platforms to promote its holiday campaign—“Spread a little Holiday Cheer!” The…
On the heels of implementing iLottery in July, the Virginia Lottery followed with launching its new 4-minute Keno in August. It was a big job in…
The Minnesota Lottery launched its $5 MINNESOTA Landmark scratcher series on June 2. The lottery designed eight different scratch tickets highlighting Minnesota landmarks from across “The…
MUSL has convened a Lottery Marketing Working Group comprised of 14 U.S. lottery marketing directors. The chair is Chris Rogers, Deputy Director, Products & Marketing, Arizona…