The Connecticut Lottery Corp. (CLC) created a new Keno advertising campaign featuring 12 Keno characters who want their “number” to be picked. Each Keno number (1-12)…
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The Mississippi Lottery Corp. is TCB (taking care of business) when it launches its new licensed Elvis ticket. There’s going to be a whole lot of…
“Ignite More Wins!” is the slogan for the new Fireball advertising campaign introduced by South Carolina Education Lottery (SCEL). This is a major enhancement for the…
The Virginia Lottery launched its new Everyday Wins ad campaign. It is a very different strategy for the Virginia Lottery. “In the past, we have focused…
The Ohio Lottery launched a new $40 EZPLAY game in mid-February, called Ohio Jackpot 7’s. “This new game, intended to dovetail nicely into the peak of…
Fifty years after its launch, Loto-Québec’s draw-based lottery game La Mini got a brand new look. Did you know that La Mini was the second-ever lottery…
The Michigan Lottery launched its online $100K Raffle on March 1, 2021. Michigan Lottery launched $100K Raffle as a $10 product but it can be configured…
BCLC’s Quick Draw Keno game has been seeing year-over-year growth, especially since COVID with a spike in sales online through PlayNow.com. To maintain this growth, BCLC…
The Arizona Lottery launched a “Loaded” family of games, which consists of four Scratchers games ($1, $2, $5 and $10) and a $5 Fast Play game.…
The South Dakota Lottery is currently in the process of implementing a new Customer Relationship Management (CRM) system. The purpose is to provide better messaging to…