The New Mexico Lottery ran two big draw game promotions in the first quarter of calendar 2022. The Mega Millions Bonus Promotion began January 30th with…
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A new draw game “popped” into the “Magnolia State” in the autumn when the Mississippi Lottery Corp. launched Cash Pop. There are two Cash Pop drawings…
The Missouri Lottery now offers Wild Ball™, a new add-on option, for each of the two daily numbers drawings for Pick 3 and Pick 4. “To…
The Missouri Lottery now offers Wild Ball™, a new add-on option, for each of the two daily numbers drawings for Pick 3 and Pick 4. “To…
The Massachusetts Lottery is running its first paid advertising campaign for The Numbers Game in years. “The new slogan for the game is ‘Everybody has a…
In March, Florida Lottery enhanced one of its legacy product offerings with the introduction of midday draws and a brand refresh for FANTASY 5. “Preserving core…
Loto-Québec will launch its $100 Ultime instant ticket on April 3. “The $100 Ultime ticket is players’ best shot at winning $1 million with a Québec…
The California Lottery relaunched one of its most popular licensed property (LP) games, LOTERIA™, with a fresh color pulse in March. “In addition to $3 LOTERIA™…
The Pennsylvania Lottery used a feline theme for its “Lottery Literacy – Curiosity” Responsible Gambling campaign. It launched in late August 2022. The lottery leveraged paid…
The Oklahoma Lottery launched its first $100 instant ticket, Deluxe Gold, at the end of February. It is the second $100 ticket in the United States,…