The Kentucky Lottery Corp. (KLC) will be offering up a sizzling scratcher for summer sales. “In May, we’ll be launching a $5 GRILLIN’ & ’ game,…
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B.C. Lottery Corp. (BCLC) players may never go into the water again after they purchase the new $5 Jaws scratch ticket. It will be launched June…
Massachusetts Lottery launched two board game licensed scratchers in the spring. Monopoly 50X went on sale in April, followed by the lottery’s first-ever Battleship ticket in…
The Pennsylvania Lottery will launch THE GAME OF LIFE® branded games across three product categories—iLottery, Scratch-Offs and Fast Play—in May and June. “The eInstant game, developed…
Buyers are “popping up” everywhere since Hoosier Lottery launched Cash POP™ on April 23. The ad campaign slogan is “With Cash POP™ the fun is always…
B.C. Lottery Corp. (BCLC) will launch its first $50 scratcher ticket, Mega, in June. “This eye-catching ticket is red, gold and silver and uses Pollard’s SFX®…
Loto-Québec will launch a $50 national scratcher called Colossal. “This scratch ticket will be launched on June 5, 2023, for a period of two years, and…
BCLC launched its sixth omni-channel ticket, 88 Fortunes, in January. “This [$5] ticket targets those who play or are interested in playing across our three channels:…
The Oregon Lottery’s winter 2023 marketing is focused on Second Chance and Mobile App adoption. “We’re dedicated to growing our 1:1 relationship with our players. The…
In June 2023, Atlantic Lottery Corp. (ALC) will launch Mega 360 as a Scratch’N Win ticket and an Instant Wins game on alc.ca. “This game will…