The California Lottery is expanding its popular Crossword lineup. The new $30 (Crossword Xtreme) ticket will offer a significant extended play experience. It launches in March…
Browsing: Lottery Biz
The New Hampshire Lottery created a “wild” bloc lotto campaign for lotto jackpot alerts. “At the beginning of fiscal 2023, we launched a new Powerball and…
Arkansas Scholarship Lottery launched a brand-new in-state lotto game in September. LOTTO’s starting jackpot is $250,000 and it will roll until won. Draws are twice a…
Western Canada Lottery Corporation (WCLC) is promoting its Ticket Builder as “like a selection slip on your phone.” Players can build tickets for LOTTO MAX, LOTTO…
In May 2022, Atlantic Lottery Corporation (ALC) deployed its first self-service lottery terminals (SSTs). “Our fleet of 150 SSTs from Scientific Games offer our portfolio of…
Loto-Québec has rolled out a revamped group play bet. It is a major retail development for the lottery. “Our new group offer Formule super groupe will…
The Interprovincial Lottery Corporation in Canada launched a “new, bigger LOTTO 6/49” with the September 14, 2022 draw. The new LOTTO 6/49 will now offer players…
By Stephen Ortiz, Director, Marketing & Sales, Kansas Lottery (Unabridged Version Here) The focus for FY23 is around the continued engagement of existing members and increased…
By Merrill Fullerton, eCommerce Growth, Atlantic Lottery Corporation Last year, 2nd Chance evolved from a contest to a platform, offering monthly prize draws, but also incremental…
“We increased our mobile cashing to $25k, updated the Welcome Journey for new members, reorganized our website header to isolate and highlight the MyLotto Rewards section,…