La Fleur’s released its Fiscal 2020 Lottery Sales Report on October 19. The 82-page digital report (Secure PDF) is a comprehensive document that tracks the performance…
Browsing: Magazine Secondary Feature
by Terri Markle La Fleur’s 2020 Final-e-Conference broadcasted on September 1-2, 2020 concluded La Fleur’s Summer eConference series. Conference programming focused on how lotteries can pandemic-proof…
La Fleur’s Magazine surveyed lottery marketers in August to survey how their FY21 marketing programs were changing in a COVID-19 world. The roundup follows below: Colorado:…
La Fleur’s 2020 Best Instant Games of the Year Survey takes an annual snapshot of what is trending in marketing instant tickets. The comprehensive study tracks…
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Scratcher sales hit a roadblock in multiple Canadian lottery jurisdictions in the first quarter of fiscal 2021 (ended June 30). “OLG INSTANT ticket sales performance struggled…
Sense of constancy. Direct contact. Constant information. Staying in touch. These are just a few of the answers that U.S. lottery marketers provided to the question…
As lotteries across America saw upwards of 25% of their lottery retailer network deactivated and deemed “non-essential businesses,” the reality became strikingly clear. Risks of infections…
As countries, such as Italy, were hard hit by the coronavirus in February, following the virus’ spread in Asia. Quickly government officials closed schools, issued stay-in-home…
La Fleur’s Magazine surveys the U.S. and Canadian lotteries for their 13-week “quarterly” sales for the current as well as previous calendar year for all product…