La Fleur’s 2017 Global Lottery Forum was held June 27-29, 2017 at Dalhousie University in Halifax, Nova Scotia. The theme of the conference was “Lean Lottery:…
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North American lottery marketers were surveyed on the biggest trends impacting instant game marketing today. Their responses revealed the cataclysmic forces that are fundamentally changing this…
The top licensed games report follows below: Alchemy3 “The company’s top four selling brands in fiscal 2017 were: The Home Depot®, AEG Live, I Love Lucy®…
La Fleur’s 2017 Lottery Symposium was held May 8-11, 2017 at the Jack Morton Auditorium at George Washington University in Washington, DC. It featured topics such…
The D.C. Lottery challenges players to “Look as Fabulous as you Feel!” with its new die-cut purse scratcher. The retro POS resembles a print ad torn…
Ten years ago, Oklahoma Lottery Commission began fighting to get the minimum 35% profit mandate removed from the lottery’s enabling legislation. It has been a long…
Loto-Québec launched a $100 scratcher called “Ultime” on February 6, 2017. It will be sold for eight weeks culminating with a March 30 drawing for 20…
Tatts Group Lotteries implemented the first major repositioning of its Instant Scratch-Its brand in more than a decade with its new national #joyments campaign. It focuses…
Tiny homes are all the rage on television. Shows like Tiny House Nation have a loyal following of people who dream (or just want to imagine)…
Kraków, Poland is the site of the 9th European Lotteries Congress (June 5-8, 2017). The Congress will be staged at the ICE Congress Centre. Totalizator Sportowy,…