On September 19, 2001, MDI announced that it had entered into an agreement with the Multi-State Lottery Association (MUSL) for a Powerball advertising campaign featuring music…
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North American lotteries paid $5 billion in agent commissions and bonuses in fiscal 2017, according to LaFleur’s 2018 World Lottery Almanac. U.S. lottery commissions totaled $4.5…
La Fleur’s 2018 Lottery INNOVATION Exchange will be held June 26-28, 2018. The conference will be held at the Ted Rogers School of Business on the…
The top 10 trends for digital marketing in 2018 include a palette of choices including influencer marketing, blogging and voice marketing (aka Alexa-type devices) but the…
Looking for the quirky, fantastical or belly-busting humor, lotteries are exploiting the holidays as a way to stay in the public eye. The Arizona Lottery is…
In fiscal 2017, the eight U.S. lotteries operating video lottery terminals (VLTs) generated $6.6 billion in net machine income (NMI), an increase of 3% over the…
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Fiscal 2017 enjoyed the ignominious honor of being “that year after the $1.58 Billion Jackpot.” Powerball sales plummeted 31% from $6.4 billion in fiscal 2016 to…
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