B.C. Lottery Corp. (BCLC) will market 10 holiday-themed tickets in 2018. While all are expected to be hits, “the higher price point tickets have become more…
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On October 17, the D.C. Council had the first reading of “The Sports Wagering Lottery Amendment Act of 2018” (B22-944) before the Committee on Finance and…
“We’ve been testing SCiQ in Texas since September 2017, and just started pilots in New York and Pennsylvania. Having real-time visibility of in-stocks has already helped…
Since August 1, Kambi Group plc has launched three online sports books in New Jersey for DraftKings, 888sport and Rush Street Interactive and it has its…
Big data could be considered a misnomer. “Big” understates the massive amount of data that businesses collect from their customers. Everything from transactional information to social…
Across the lottery industry, game designers, operators, and marketers are keenly focused on the evolving needs of players. In addition, a deep understanding of non-regular players…
Alchemy3’s Golden Nugget property offers a golden opportunity for lotteries to appeal to a wide section of the population. “Golden Nugget registers with lottery players on…
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K ansas Lottery Executive Director Terry Presta probably owned a miniature train set when he was little because he loves to use them for an analogy—that…
North American lottery marketers were surveyed on what they predicted would be the big scratcher idea to push their instant sales in fiscal 2019. The roundup…