Caroline Fletcher, Vice President & Partner at The Sound, in conjunction with The Hive, presented “The Next Generation At Odds With The Lottery: An Illumination On…
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Tom Long, Studio Head of GoneGypsy Games, spoke about the five secrets of master game designers to inspire innovation. The video game industry is a $100…
Bloc lottos run in Canada, Europe and the United States were examined in the “Global Lotto Bloc Trends” panel. Panelists provided a summary of game performance…
David Harris, Managing Director, Shed Creative Agency, Universal Music Canada spoke about the power of music as “The Ultimate Emotional Connector.” The one constant in most…
The conference ended with the “Canadian Lottery ILC Marketing Subcommittee panel” on the big takeaways from the conference. o Maureen Wojick, Director of Marketing, Retail &…
Clement Atlan, Draw-Based Manager at FDJ, presented “French Loto: Adapt to Survive.” French Loto represents the first modern lottery game for the French market. Atlan said…
Joey Cormier, Director of Marketing, iLottery, Atlantic Lottery Corp. (ALC) spoke about evolving and adapting the lottery. “Survival of the fittest”—a term coined by Charles Darwin—was…
Martine Langlais, Senior Project Leader, Customer Service, Loto-Québec, spoke about an innovative awareness tool for lottery winners. By using VR technology, Loto-Québec helps winners be better…
Laura Mingail, Director, Marketing & Business Development, Entertainment One, discussed how using virtual reality (VR) and augmented reality (AR) can unlock consumer engagement and sales. The…
Gergely Koppany, Deputy Sales Director/Interactive Games at Szerencsejáték Zrt., presented “Leveraging Digital to Futurize Retail. The Hungarian lottery’s portfolio has increased from two to 12 gambling…