Joey Cormier, Director of Marketing, iLottery, Atlantic Lottery Corp. (ALC) spoke about evolving and adapting the lottery. “Survival of the fittest”—a term coined by Charles Darwin—was…
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Martine Langlais, Senior Project Leader, Customer Service, Loto-Québec, spoke about an innovative awareness tool for lottery winners. By using VR technology, Loto-Québec helps winners be better…
Laura Mingail, Director, Marketing & Business Development, Entertainment One, discussed how using virtual reality (VR) and augmented reality (AR) can unlock consumer engagement and sales. The…
Gergely Koppany, Deputy Sales Director/Interactive Games at Szerencsejáték Zrt., presented “Leveraging Digital to Futurize Retail. The Hungarian lottery’s portfolio has increased from two to 12 gambling…
Mike Colledge, VP, Canadian Public Affairs, IPSOS, talked on how Canada is changing, including demographically, technologically and how those are affecting brick and mortar. Canada is…
The Global Lottery Innovation Panel spotlighted innovation activities for the Canadian and European lottery industry. Matt Godfrey, Chair of European Lotteries Innovation Group (ELIG) and Head…
Eric Morris, Director, Retail, Google Canada spoke about innovation at Google. “Today’s consumer is more curious, demanding, and impatient than ever. Armed with mobile as her…
Speaking as a game designer, Long said “art is the attempt to capture emotion. Music does that best. The complex rhythms of music bring order from…
On the “Entertaining Players” panel, the discussion revolved around what makes players tick. o “Lotto is part of daily life for French people. We have 99%…