DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/The-Gaming-Landscape-Has-Shifted_Pete-Donahue_Connecticut-Lottery-Corp.pdf The CT lottery celebrated our 50th Anniversary in 2022. In our 51st year, we offer iLottery draw but no eInstants. Additionally, we just went…
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DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/How-the-Texas-Lottery-Deals-with-a-Shrinking-Ad-Budget_Robert-Tirloni_Texas-Lottery.pdf This presentation provides an overview of strategies the Texas Lottery has implemented to face a shrinking ad budget while trying to maintain its sales…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Managing-Scratch-Price-Points-to-Maximize-Growth_Scott-Chavkin_Colorado-Lottery.pdf Like most lotteries, Colorado has seen Scratch sales steadily migrate toward higher-priced games. How do we protect our lower-priced games while also investing in…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/The-Evolution-of-Fast-Play_Terri-Rose-Allan-Altholtz_North-Carolina-Education-Lottery.pdf Fast Play has evolved in North Carolina as a major player in the game portfolio. We’ll share the strategies that have worked – some…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Higher-Price-Points-in-the-Texas-Portfolio_Will-Russ_Texas-Lottery.pdf Will Russ, Products Manager with Texas Lottery Commission, gives a presentation on the success of higher price points and how that has influenced the…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Retail-Incentive-Program_Eric-Grubbs-Matthew-Greenstreet_Pennsylvania-Lottery.pdf The presentation explains how the Pennsylvania Lottery’s Retail Incentive plan was developed. The second part of the plan shows the lottery’s execution at retail.…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/DC-Evolution-to-eCommerce-Sports_Frank-Suarez_DC-Lottery.pdf The DC Lottery existed for almost 40 years as a traditional lottery. In 2020, that all changed as the DC Lottery became one of…
Panelists: Erin Murphy, Interactive Product Director, Georgia Lottery Corporation Zac Strickler, Digital Gaming Operations Manager, Michigan Lottery Stephanie Weyant, Deputy Executive Director for Marketing & Products,…
Panelists: Lester Elder, Executive Director, Missouri Lottery Gary Grief, Executive Director, Texas Lottery Kelly Gee, Executive Director, Virginia Lottery Moderator: Terri Markle, Publisher, La Fleur’s Magazine
Panelists: Helene Keeley, Director, Delaware Lottery Frank Suarez, Executive Director, DC Lottery John Martin, Director, Maryland Lottery & Gaming Drew Svitko, Executive Director, Pennsylvania Lottery Kelly…