DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Dream-Ranger-Draw-Game_LaurenAverill_Camelot-Illinois.pdf To support MUSL and in-state, draw-based games, we created a campaign platform to be used across all Illinois Lottery channels. The campaign platform…
Browsing: Pittsburgh 23
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Winning-with-Walmart_Tracy-Butler_IGT-Indiana-on-behalf-of-State-Lottery-Commission-of-Indiana.pdf A comprehensive review of the Indiana Walmart strategy focused on excellence in execution, a consistent cadence of communication, and sales growth. The store-level tactics…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Using-Social-Media-to-Hype-Your-Audience_Adem-Cengiz_NC-Education-Lottery.pdf The NC Education Lottery recently gave our audience a memorable social media experience. We created the Fire vs. Ice live event, a live-streamed Facebook…
Are you curious like a cat to hear more about the Pennsylvania Lottery’s responsible gambling advertising campaigns? Hear about how the lottery combined advertising dollars and…
Panelists: Larry Vertal, Global Age Restricted Manager, Circle K Jarrod Cummins, Director of Financial Services, Kroger Company Moderator: Terri Markle, Publisher, La Fleur’s Magazine
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Gamify-The-Day_Tom-Ackerman_Ohio-Lottery.pdf As we compete for your time and attention, we need to offer fun digital experiences where you are and how you want them –…
Drew Svitko, Executive Director at Pennsylvania Lottery, describes the gaming landscape in Pennsylvania, as well as the challenges associated with gaming. Finally, he will challenge the…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/New-Games-Every-Tuesday_Scott-Kenyon_Virginia-Lottery.pdf Based on a review of its current portfolio and research, the Virginia Lottery modified its Print ‘n Play launch strategy to deploy a new…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Examination-of-the-1-Scratch-Price-Point_Katherine-Cundiff_Georgia-Lottery-Corporation.pdf Prompted by the industry-wide decline of $1 instant scratch sales, this session examines the role of the $1 game for our players and how…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Now-Playing-Billion-Dollar-Extravaganza_Lauren-Luttrell-Keith-Macri_Massachusetts-Lottery.pdf The Massachusetts Lottery recently launched its first $50 instant ticket, Billion Dollar Extravaganza, featuring a $25 million top prize, an 82% payout, and 10…