Kristen Knape, Strategic Planning Director, David&Goliath; Chris Kwak, Strategist, David&Goliath Intrigued by the core values of millennials, the California Lottery used a unique cocreation research methodology…
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John Gorman, Marketing Director, DC Lottery The DC Lottery looks to its own backyard for inspiration when developing new scratch tickets. Concepts like The Racing Presidents,…
Diana Pratt, Brand Manager, Instants, OLG In fall 2016, OLG will introduce two types of gift cards: LOTTO MAX and LOTTO 6/49 cards with partners Blackhawk…
Bishop Woosley, Director, Arkansas Lottery Sarah Taylor, Director, Hoosier Lottery Jeff Anderson, Director, Idaho Lottery In-state lottos allow lotteries to differentiate their lotto product offering for…
Christopher Wright, Instant Win Product Manager, IGT
Manolo Calvo, Owner, Interprod, presented “Ticket Games: The Evolution of the Traditional Scratchoff Is Here.” Calvo said the Interprod machine provides a new sales medium for…
Veronica Varhaug, Manager, Lottery Marketing at B.C. Lottery Corp., discussed the Lotto Express project. “It is an integrated in-lane lottery solution targeting light and casual lottery…
The “Instant Ticket Trends” panel examined the role of innovation and risk in marketing instant games. “I get jealous sometimes when I hear about innovative things…
Dale Bowersock, Scratch Ticket Coordinator for Texas Lottery, discussed “Scratch Ticket Initiatives: $10 and $20 Price Points.” The Texas Lottery is currently limited to offering only…