Robert Tirloni, Products & Drawings Manager for Texas Lottery, presented “Supporting Texas Education and Veterans.” In 2009, legislation was passed directing Texas Lottery to create and…
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The Honorable Larry Gonzales, Texas House of Representatives House Appropriations Subcommittee Chairman, kicked off the Austin program after being introduced by Texas Lottery Executive Director Gary…
Christopher Wright, Instant Win Game Product Manager for IGT, presented “Mobile First Strategy.” Wright provided key indicators on the growth of mobile gaming. “In 2016, mobile…
The panel on event marketing focused on high value propositions. “The Powerball Power Cruise is an interesting deal,” said Iowa Lottery CEO Terry Rich. “This cruise…
The lottery director panel on in-state draw games discussed strategies for growing instant terminal games (ITGs). “Using the printer in the terminal to produce an instant…
John Gorman, Marketing Director at D.C. Lottery, discussed the importance of homegrown scratchers in the nation’s capital. “The lottery has been pursuing a strategy of embracing…
Dante Anderson, Director, Lotto Marketing at OLG, discussed how eSports has turned into a big business. “Did you know the DOTA 2 International has a $10…
Jean-Marc Landry, Director, Customer Innovation at Atlantic Lottery Corp. (ALC), put the spotlight on “Atlantic Lottery’s Innovation Platform.” It is a three-part process how a lottery…
Veronica Varhaug, Manager, Lottery Marketing at B.C. Lottery Corp., discussed the Lotto Express project. “It is an integrated in-lane lottery solution targeting light and casual lottery…
Mandy Carter, Senior Sales & Marketing Manager for IGT Texas, focused on the Texas Lottery-IGT-Fiesta Mart Grocery In-Lane Scratcher Ticket Merchandiser Pilot. IGT embarked on a…