Colorado Lottery Director Laura Solano presented “Lucky for Life: Colorado Lottery.” The game launch included TV, radio, POS and digital pushes. The bloc lotto billed as…
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Eric Sudol, VP, Corporate Partnership Sales & Service for the Dallas Cowboys, gave an overview of the Cowboys’ new Star headquarters and then spotlighted the team’s…
The lottery director panel on video lottery terminals (VLTs) and table gaming focused on annual turnover and product innovation. Delaware: “We are down because of competition.…
TLF Publications, Inc. inaugurated the LaFleur’s Sustainability Awards (LSAs) to recognize world lotteries that have achieved outstanding results in the areas of responsible gaming, corporate social…
Jason Lisiecki, Digital Products Director, Michigan Lottery, gave an update on the Michigan iLottery initiative. The lottery made key decisions during the startup to ensure its…
Jim Lightbody, President & CEO at BCLC, opened the conference with a talk on the future of the industry. “The lottery retail experience, the one that…
Kevin Gass, VP, Lottery, and Jordan Willms, Director, Lottery Strategic Development, at BCLC discussed the lottery transformation. Their Four Pillars of Transformation are the building blocks…
Marty Yaskowich, EVP Chief Innovation Officer at Tribal DDB, spoke about the thin line in modern consumption between personalization and privacy. “For all that technology has…
Natt Fry, Managing Director, Retail, Accenture, spoke about the future of retail. Companies such as Snapchat, Instagram, Facebook and Google are literally changing peoples’ lives and…
The Forum concluded with a panel on the big takeaways from the conference that examined key trends, lottery challenges and solutions, consumer marketing and retail innovation.…