Delacenserie presented “Kentucky Proud.” After assuming the leadership role at Kentucky Lottery Corp., Delacenserie was struck by how often he saw some form of “Kentucky Pride”…
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Carlos Rodriguez, Director, Lottery Games, Connecticut Lottery Corp. (CLC), presented “Shifting Strategy: Synergy Between Product & Advertising.” Fiscal 2020 brought change to CLC’s instant strategy. “We…
Mike Purcell, Senior Vice President, Sales & Marketing, Kentucky Lottery Corp. (KLC), focused on why “Families Matter.” He discussed how scratch sales can be maximized through…
Tamara Dawson, Advertising Director, Lottery Games, Western Canada Lottery Corp. (WCLC), discussed the Big $pin, which is a $5 instant ticket which includes a spin prize.…
Panelists: – Greg Grissom, Senior VP, Corporate Development, Houston Texans – Gary Grief, Executive Director, Texas Lottery – Moderator: Terri Markle, Publisher, La Fleur’s Magazine In…
Christian Hawley, Colorado Lottery’s Advertising & Marketing Director, and Shea Tullos, Cactus’ Creative Director, co-presented the lottery’s Prizes Remaining scratcher advertising campaigns. In an effort to…
Lindsay Yowell, Digital Customer Acquisition Manager, Virginia Lottery discussed the multi-phase launch of MobilePlay, which is a mobile, retail-tethered gaming solution. “MobilePlay essentially turns a player’s…
Texas Lottery Executive Director Gary Grief delivered the welcome address. It set the tone for the conference, which emphasized how innovative lotteries can do more with…
Jenna Mastalir, Associate Connections Director, Cole & Weber, discussed leveraging modern marketing principles to create effective campaigns.“Inspiring future growth requires that you are 100% clear on…