South Carolina Education Lottery (SCEL) launched its 20th Anniversary Campaign in January. “Each month we will launch either an updated throwback ticket or a South Carolina…
Month: February 2022
Virginia Lottery launched its 777s FOG on January 4. There are four price points ($1, $2, $5, and $10). The tickets feature “added chances to win…
Michigan Lottery combined two popular themes—luck and multiplier—to create its new LuckyX FOG. “We pivot quickly from one overarching merchandising strategy (holiday) to our FOG lineup…
New Hampshire Lottery will market two “faux family of games” (FFOG) in fiscal 2022. The Luck family launches on January 31. “They don’t all have a…
The South Carolina Education Lottery (SCEL) launched Cash Pop in February. “Cash Pop is not a new game to the market, but here in South Carolina,…
OLG launched $30 CROSSWORD Extreme on Jan 3, 2022. It will be in-market for 16 weeks. “This is our 2nd edition of $30 Crossword Extreme, with…
Over the past year, the Texas Lottery has been celebrating its 30th year anniversary, themed “30 years of winning.” It began in May 2021. Each month…
La Fleurs January February 2022 – Lottery Influencer Issue
La Fleur’s Magazine’s new series—Quote of the Week—features interviews with lottery directors about what’s ahead for their organizations in fiscal 2022. We will feature a different…
Australians are being reminded there’s a lot more to play for when they grab an entry into the country’s official lotteries. The latest community campaign for…