Month: February 2022
In the past decade, anyone with a phone can become a content creator. Phones and social media have fueled the creator economy, and for every hobby,…
The Florida Lottery will launch its $50 scratcher on February 28. The ticket is called 500X THE CASH. The $50 ticket is expected to electrify sales.…
The Pennsylvania Lottery added the $50 price point to its scratch portfolio and it is a real “money maker.” “Pennsylvania Lottery games that went on sale…
The Kentucky Lottery’s iLottery/CRM Marketing Specialist Noah Sommers was named MVP (or should it be MVM?) of the 15th Annual WDRB Mascot Bowl. Along with Mascot…
Lotteries are aggressively testing non-traditional providers of media to help reach a wider audience. Among the trending channels are podcasts, out-of-home (OHH) digital buys, and in-store…
During the January 2021 billion-dollar jackpot run, the Pennsylvania Lottery had 60,000 first-time depositors, four times more than any calendar month in the prior year. The…
Are your teams taking full advantage of this unique industry tool? On the scale of useful innovations, “RMI is a breakthrough for the industry,” enthused one…
Maine, New Hampshire & Vermont Lotteries send players to tour with Superstar Lee Brice The Maine, Vermont, and New Hampshire Lotteries, known as the Tri-State Bloc,…
To hear the video’s sound, click the volume button on the Track Slide/Play Bar. It looks like 5 bars increasing in size. To read more, click…