Year: 2022
With the launch of its Évasion scratch ticket in January 2021, Loto-Québec became the first lottery corporation in the world to print tickets on 100% recycled…
Connecticut Gov. Ned Lamont proclaimed February 15 as Connecticut Lottery Day. The lottery sold its first ticket on February 15, 1972. La Fleur’s Magazine interviewed Pete…
In the past decade, anyone with a phone can become a content creator. Phones and social media have fueled the creator economy, and for every hobby,…
The Florida Lottery will launch its $50 scratcher on February 28. The ticket is called 500X THE CASH. The $50 ticket is expected to electrify sales.…
The Pennsylvania Lottery added the $50 price point to its scratch portfolio and it is a real “money maker.” “Pennsylvania Lottery games that went on sale…
The Kentucky Lottery’s iLottery/CRM Marketing Specialist Noah Sommers was named MVP (or should it be MVM?) of the 15th Annual WDRB Mascot Bowl. Along with Mascot…
Lotteries are aggressively testing non-traditional providers of media to help reach a wider audience. Among the trending channels are podcasts, out-of-home (OHH) digital buys, and in-store…
During the January 2021 billion-dollar jackpot run, the Pennsylvania Lottery had 60,000 first-time depositors, four times more than any calendar month in the prior year. The…