OLG launched several unique Lottery Retailer Initiatives in the last year and half that have provided increased commissions on the sale of a variety of lottery…
Browsing: Lottery Biz
The Kentucky Lottery Corp. (KLC) expects to grow by 6%. One of the major drivers of this success has been maximizing performance on launch day. All…
“We have identified what we think is the best way to promote Lottery at retail. A digital menu board acts like a billboard at the counter.…
Washington’s Lottery will be adding Debit to their Lottery Vending Machines (LVMs). The Lottery also plans to add a new feature to the LVMs that they…
The Massachusetts Lottery is reminding players to purchase “Your Ticket To The Biggest Celebration.” The ticket’s launch coincides with the 50th anniversary of the Mass Lottery’s…
To celebrate the 50th anniversary of Tony Chachere’s Creole Foods, the Louisiana Lottery Corporation has once again partnered with this quintessential and beloved Cajun seasoning brand…
With the launch of its Évasion scratch ticket in January 2021, Loto-Québec became the first lottery corporation in the world to print tickets on 100% recycled…
In the midst of the New Zealand summer, when many Kiwis go on holiday, Lotto NZ launched a new marketing campaign reminding players that they can…
The Oklahoma Lottery Commission will rollout a new app in spring 2022. “We have in-house developers who are building out our new app with all the…
Maryland Lottery & Gaming launched its Monopoly Multiplier family in January. “The tickets are part of a broader campaign that also features two Monopoly-branded Fast Play…