South Carolina Education Lottery (SCEL) launched its 20th Anniversary Campaign in January. “Each month we will launch either an updated throwback ticket or a South Carolina…
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Virginia Lottery launched its 777s FOG on January 4. There are four price points ($1, $2, $5, and $10). The tickets feature “added chances to win…
Michigan Lottery combined two popular themes—luck and multiplier—to create its new LuckyX FOG. “We pivot quickly from one overarching merchandising strategy (holiday) to our FOG lineup…
New Hampshire Lottery will market two “faux family of games” (FFOG) in fiscal 2022. The Luck family launches on January 31. “They don’t all have a…
The South Carolina Education Lottery (SCEL) launched Cash Pop in February. “Cash Pop is not a new game to the market, but here in South Carolina,…
OLG launched $30 CROSSWORD Extreme on Jan 3, 2022. It will be in-market for 16 weeks. “This is our 2nd edition of $30 Crossword Extreme, with…
In September 2021, the California Lottery launched a major new brand initiative that repositions the Scratchers® product line. It’s designed to increase the appeal of Scratchers games and frequency of…
The Florida Lottery’s holiday Scratch-Offs will include the once-in-a-lifetime Hawaii giveaway. “To celebrate, we’re sending our elves and Santa himself to the beach to hang 10!…
The Hoosier Lottery has developed an impressive holiday campaign, with digital and retail elements to convince players to engage with them. The lottery’s digital activation campaign…
BCLC is showcasing two innovations in scratch products that are new for the lottery. First, it is releasing a scented scratch ticket ($1 Gingerbread Tripler). “This…