When used effectively, brands are an authentic way to connect with players and link the retail and all-important digital experience to drive lottery revenues. However, considering…
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Facebook Twitter LinkedIn The top licensed brand report examines consumers’ favorite licensed brands instant games each year. La Fleur’s Magazine surveyed Alchemy3, IGT, Pollard Banknote and…
By Jeff Anderson, Director of the Idaho Lottery In my nearly 16 years as Director of the Idaho Lottery, we’ve never experienced a marketplace like we…
Drew Svitko, Executive Director, Pennsylvania Lottery “The Pennsylvania Lottery is planning to reduce the number of $1 and $2 games launched and alternate the lower price…
Barry Pack, Executive Director, Oregon Lottery “Although costs are up across the value stream to produce, distribute and market scratch and draw games, Lottery tickets themselves…
Eric Hagler, Executive Director, Arkansas Lottery “Continued economic erosion is the greatest threat to the lottery sector. As consumer budgets constrict, consumer behavior will adjust. A…
Ryan Mindell, Deputy Executive Director, Texas Lottery “The $1 and $2 games have a strong future. If anything, the impact of inflation may make them more…
Mark Michalko, Executive Director, North Carolina Education Lottery “Inflationary impacts on Lottery is relatively unchartered territory, given the modern day lottery portfolio has not been tested…
Gregg Edgar, Executive Director, Arizona Lottery “Arizona has been evaluating the viability of the $1 and $2 lines for a number of years. Recently, we reduced…
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