Hoosier Lottery launched its first dual Fast Play and Scratch-off campaign on June 7. The summer 2022 campaign features the Alchemy3-licensed SKEE-BALL brand. “Creative support will…
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The Oregon Lottery launched its “Celebrating 100 years of Oregon State Parks” Scratch-It on April 13. “It’s a $5 ticket with a $50,000 top prize. It…
In September of 2021, the Massachusetts Lottery launched the mobile cashing feature within its existing app, allowing registered users to claim prizes of $601 to $5,000…
A major accomplishment for the Connecticut Lottery Corp. (CLC) was the implementation of a Digital Menu Board (DMB) pilot program. Retailers’ feedback from these locations has…
OLG launched several unique Lottery Retailer Initiatives in the last year and half that have provided increased commissions on the sale of a variety of lottery…
The Kentucky Lottery Corp. (KLC) expects to grow by 6%. One of the major drivers of this success has been maximizing performance on launch day. All…
“We have identified what we think is the best way to promote Lottery at retail. A digital menu board acts like a billboard at the counter.…
Washington’s Lottery will be adding Debit to their Lottery Vending Machines (LVMs). The Lottery also plans to add a new feature to the LVMs that they…
The New Mexico Lottery found itself in an interesting situation when its Chair of the Board, Reta Jones, presented a licensed ticket concept. “Reta is a…
Premier Lotteries Ireland (PLI) was awarded a 20-year license to operate the National Lottery in Ireland in 2014. In those six years, sales of lottery games…