By Terri Markle Joining forces to create a multi-jurisdictional bloc lotto ad campaign is hardly a new idea for the U.S. lottery industry. Certainly, one of…
Browsing: Magazine
On September 19, 2001, MDI announced that it had entered into an agreement with the Multi-State Lottery Association (MUSL) for a Powerball advertising campaign featuring music…
It’s been just over six months since the Atlantic Lottery Corporation (ALC) in Canada launched a new omni-channel gaming system in its mission to offer players…
After nearly three decades in the lottery industry, Keith Cash has a well-rounded view of the business, with expertise in everything from press operations and instants…
La Fleur’s sits down with IWG’s newly appointed VP of North America Jason Lisiecki and CEO Rhydian Fisher to find out more about the instant win…
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_size=”” border_color=””…
The final segment of La Fleur’s 2018 LotMKT Trends conference consisted of an interactive workshop. The topic was “Online Engagement.” D.C. Lottery Executive Director Beth Bresnahan…
In February, the Arizona Lottery became the latest lottery to launch a groundbreaking category of lottery games, PlayNow Games™. This innovative line of terminal-generated instant play…
Scientific Games announced that Keno is now available to the Pennsylvania Lottery’s players in 9,400+ retail locations throughout the state, including convenience stores and food and…
Sales of printed instant products in Europe have grown by 16.5% since 2011, up to $30.493 billion in 2017 (Source throughout: La Fleur’s World Lottery Almanac…