Shirley Newman, Events Specialist at the D.C. Lottery, presented “Neighborhoods Campaign.” “The goal was to develop a D.C. centric product that featured multiple scenes of iconic…
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Tom Delacenserie, President & CEO, Kentucky Lottery Corp. (KLC), provided a lottery update. “The five-year picture for Kentucky is decent growth that was above 30% over…
Adam Caughill, Director, Lottery Business Development, Ontario Lottery & Gaming (OLG), discussed “Converting the Sale In-Lane.” OLG inaugurated its QuickTickets pilot program at Metro and Food…
Jim Warick, Deputy Director of Washington’s Lottery, presented “Government to Government.” “Tribal resolution rescinds sovereignty so Washington’s Lottery can conduct business on tribal lands,” said Warick.…
Grief delivered the welcome address. He recognized participating lottery jurisdictions and corporate sponsors of the conference. “I want to remind you that you will hear from…
Andrew Leeper, Brand Strategy Coordinator for Texas Lottery, presented “Passion Point Marketing.” In today’s market, ever-decreasing attention spans make connecting and resonating with consumers tougher than…
– Brad Burlingame, Senior Director, Corporate Partnership Sales, Dallas Cowboys Football Club/Legends Global Sales – Gary Grief, Executive Director, Texas Lottery – Andrew Leeper, Brand Strategy…
John Gorman, Chief Marketing Officer at Maryland Lottery & Gaming Control Agency (MLGCA), focused on Racetrax. This monitor game is a big sales performer in Maryland.…
OpenMarket presented “Introducing the Empathetic Interaction™.” “Mobile has fractured the customer journey,” stated David Lione, Senior Enterprise Account Director at OpenMarket. “CX is the only differentiator.”…
Brad Burlingame, Senior Director, Corporate Partnership Sales, Dallas Cowboys Football Club/Legends Global Sales, presented “Toyota Music Factory.” This venue is located in the heart of Dallas/Fort…