Robin Reining, Chief Administrative Officer, Wyoming Lottery Corp., talked about its draw game strategy. The Wyoming Lottery Corp. is an atypical lottery. They don’t get any…
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Paula Otto, Executive Director, Virginia Lottery, discussed NASPL’s white paper that said that internet gaming is a state issue. In the last six weeks, NASPL created…
NOVOMATIC Lottery Solutions (NLS) presented “Stayin’ Alive.” Pall Palsson, Senior Director, Corporate Innovation & Strategy, and Agnieszka Rylska, Marketing Manager, NOVOMATIC Lottery Solutions (NLS) talked about…
Anne-Marie Voyer, Department Manager, Product Management & Development, Loto-Québec, discussed Ultime, a $100 scratcher. This was not Loto-Québec’s first $100 ticket. In fact, it has sold…
Former Congressman Jon Porter, Founding Member & President/CEO of The Porter Group, talked about how lotteries can play an active role in shaping federal legislation. “You’re…
DC Lottery Marketing Director John Gorman put the spotlight on DC-7’s. The D.C. Lottery’s most successful instant ticket this past year was not one of its…
Jodie Warren, Director of Campaign Management, MDB Communications presented “Connection Marketing: Product Development Beyond the Expected.” “How do you find brands with a natural point of…
Marc Frederix, Chief Players & Markets Officer, Nationale Loterij delivered “Connecting with Tomorrow’s Players.” The challenge for lotteries worldwide is to bring the right message to…
David Coletto, CEO, Abacus Data Inc., discussed “GENERATION Yikes: The Consumer Revolution Disrupting Everything, Including Lotteries.” He discussed three things regarding Generation Y. “Clearly there is…
Cameron Maxwell, Partner, Two Igloos Inc., presented “Insights & Consumer Immersion—Why Insights Are the George Harrison on Innovation.” Breakthrough innovations begin with a great consumer insight.…