The self-service market is already sizeable, accounting for more than $31 billion in the U.S. alone. However, new use cases and innovations are projected to propel…
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Worldwide lottery sales excluding video lottery terminals (VLT) totaled $384.2 billion, a 3.3% increase from 2023’s $371.8 billion, according to La Fleur’s 2025 World Lottery Almanac.…
Leslie Badger, Vice President of Lottery Content at Scientific Games, offers an expert perspective on several draw game trends reshaping the industry. From increasing the price…
The global online lottery market continues to grow. According to external data, it was valued at $11.5 billion in 2024 and is expected to reach $18.16…
Abby Morgan, Director, Marketing & Product Development, Oklahoma Lottery ChatGPT and Midjourney have become essential tools in our marketing department, helping us generate creative content and…
Since the post-pandemic boom in experiential marketing, lotteries have pushed the boundaries of second-chance promotions. These prizes grab attention but must also deliver experiences that tap…
Success begins with strategy. In the retail landscape, a well-defined merchandising strategy that incorporates the science behind consumer behavior and fosters customer loyalty will produce impactful…
La Fleur’s sat down with Karri Paavilainen, IGT Vice President, iLottery Products and Services, to discuss how IGT’s Player Marketing Services team helped deliver over 600…
Would you rather have a single slice from a large pie or a bigger slice from a smaller pie? This question illustrates the dilemma of profit…
It took only a month on the job for Washington Lottery’s Director of Finance to increase non-operating revenue by nearly $1 million. No new tickets. No…