“Texas’ next big Multiplier family of games will launch in January 2020 and will be Monopoly™ branded while also incorporating the $5 Million Vegas Challenge™! We…
Browsing: Magazine
“With the addition of the Fast Play and iLottery game categories, we are no longer limited to only launching a Scratch-Off family and are now able…
“The key for us in 2020 as it relates to family of games is to not overdo it. We are going from five family of games…
“We are hoping to utilize an iLottery cross promotion with the next scratch family of games launch! By doing so we can directly market both the…
“Our fiscal year 2020 family of games strategy includes eliminating the $2 price point and adding a $10 game. We also plan to minimize prizes below…
“We’re planning to launch a re-branded ‘Lucky 7’s’ themed FOG in January. The first time we employed this theme was in FY17, which became our second…
“In addition to our multiplier families, our customers have responded well to holiday-themed families. We vary the title, design, color and play mechanics from year to…
“We have experienced great success with ‘mini families.’ Last spring we launched a $2 game, Boil it Up, as a strategic alliance with Zatarain’s seafood boil…
“Everything starts with a strong product offering which can be expanded to a family concept. Our goal is to create a core stable of families we…
“We will be shifting to a more consistent, category-wide message, rather than multiple product-specific media bursts. This strategy will align with our overall focus to improve…