Western Canada Lottery Corp. (WCLC) is testing player response to a hybrid Scratch ‘N Win (zing) ticket. “LUCKY GEMS is a combination of traditional scratch and…
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The Pennsylvania Lottery is cross promoting its instant, Fast Play and iLottery products through three tie-in licensed brands. THE WIZARD OF OZ™, Grumpy Cat® and Gold…
North American lottery marketers were surveyed on what instant ticket concept had the biggest impact on their lottery’s instant sales in fiscal 2019. They were also…
The New York Lottery (NYL) launched its Gold Bar 7® Extended Play Game on April 30, 2019. The Extended Play Series (pulsed Double Diamonds®, Triple Stars®,…
The 2019 Lottery Week (July 15-20, 2019) evolved from an idea implemented with great success by the Massachusetts Lottery last year. Declaring July 17, 2018, as…
Seven Pennsylvania casinos filed a lawsuit in August 2018 that the state lottery’s iLottery games mimic slot machines in violation of the state’s gaming law. In…
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The razzle-dazzle and runaway popularity of three classic TV game shows have tuned in a growing audience of lottery players. THE PRICE IS RIGHT®, FAMILY FEUD®…
Thanks to their lotteries in Arizona, Indiana, Kansas, Manitoba, Missouri, Nebraska, New Jersey, Ohio, Rhode Island, and South Carolina, 40 winners of The Voice second-chance promotion…